http://daddarioandco.tumblr.com/post/77398169779/the-nyxl-story
"Welcome to the next generation of electric guitar strings.
These strings have been re-engineered from the ball end up. The result is something you'll have to hear to believe. With 6% more magnetic permeability for higher output in the 2-5 kHZ range, they have more punch, crunch, and bite. They'll bend farther, sing louder, and stay in tune better, because they are the strongest electric guitar strings ever made."
http://www.facebook.com/mastertheguitar
http://www.twitter.com/mastertheguitar